The title has the strongest influence on app rankings in search, so you should put the most important and high-frequency keywords there.Īt the same time, words from the title and subtitle (App Store) or short description (Google Play) should form as many phrases as possible. Put the most important keywords in the app title Do not waste characters on spaces: because of this, you may not fit all the necessary keywords. You do not need spaces it is enough to separate words with commas and the system will automatically understand them. This is the first and most important rule to remember when filling out the keywords field in the App Store. Don’t use spaces in the App Store keywords field

Things to remember when working with app metadata in the App Store and Google Play 1. Use Google Cloud Natural Language to check descriptions on Google Play Select the desired country in Custom Store Listing on Google Playġ3. Include important keywords in Package name on Google Playġ2. Remove stop words from App Store metadata Storeġ1. Don’t put plural and singular forms of English keywords in the App Storeġ0. Don’t add misspelled keywords to app metadata unless there are sufficient Daily ImpressionsĨ. Use additional localizations in the App Storeĥ. Put the most important keywords in the app titleĤ. Don’t use spaces in the App Store keywords fieldĢ. Let’s discuss the basic rules that are important to remember when working with text metadata.ġ. In the table, you can see all of the metadata elements, as well as App Store and Google Play requirements for them.

In this article, we explain how each type of metadata affects app positions. Some metadata fields are indexed by App Store and Google Play search algorithms, which means that keywords in them improve rankings. They are divided into text (title, subtitle, promo text, short and full description) and visual (icon, screenshots, video). Metadata refers to fields filled with information about an app. In this article, we have compiled rules and hacks that will help aspiring ASO specialists create the most effective text metadata for promotion.įirst, let’s talk about what metadata is and how it differs in the App Store and Google Play. App positions in the App Store and Google Play directly depend on metadata, such as the title, subtitle, promo text, short description, and full description.

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